You're pretty excellent at what you do but have you taken the time to really understand what it means to have a businesses, package your work and create a brand for yourself? At the brand skills workshop, we're taking you back to basics, teaching you what it means to build a business, create a brand, the subsequent marketing plan and activation to take you exactly where you want to go as a leader, business or personality. Bring a notebook and grab a friend! Let's learn something!
July 11 - Business Modeling - what does it do and how does it do it? Do you know the structure of your business operations and how exactly it makes money? Creating a business models helps you map out the important steps from audience recognition and necessary partnerships to how you need to spend in order to get paid. A business model helps you shape the work for success.
July 18 - Branding and Marketing - Package and pitch! Your business may do great work but exactly how do you communicate that and what makes you distinct? Your brand is how you present your work to the world in a way that your audience will understand and enjoy. It's about making the emotional connection.
July 25 - Content and Creating Authority - Are you consistently telling the story? Whether it's your story or that of your audience, your content will create connection between your business and the people you help by given them value-driven, entertaining and/or informational materials to connect to your brand and keep you top of mind.
RSVP today!
Even if you can't make it, recap videos and worksheets will be sent to all registrants.